Why do people actually buy?
Research shows that up to 80% of decisions are emotional — meaning the success of your brand depends on much more than just logic or a clever solution.
In this interactive session, brand strategist Jackie Luzy will guide you through the essentials of emotional branding — from understanding the four emotional buying moods to discovering your brand archetype and crafting a message that truly connects.
Through a mix of talk and hands-on exercises, you’ll explore:
Although especially relevant for founders and entrepreneurs, this session is valuable for anyone curious about branding, design, and communication. Expect practical insights, real-life cases, and the chance to apply emotional branding tools to your own ideas.
At the end, you can ask your questions during the Q&A session.
Snacks, sodas, and a light meal will be served.
When: Tuesday, 28 October
Time: 16.10-17.45
Where: 2F16 (DR building)
SIGNUP REQUIRED
About Jackie Luzy
Jackie Luzy has over 20 years of experience spanning entrepreneurship, sales, and marketing. She is a certified Customer Type Specialist and works with the four emotional customer types — a method now used by more than 10,000 companies in Denmark as well as international businesses and educational institutions. Jackie has worked with 100+ brands and has taught and mentored at institutions such as Ateneo de Manila University and Copenhagen School of Entrepreneurship.
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