Make it Matter is ITU's early-stage startup program, launching in September 2025 - designed to help you turn ideas into impactful ventures. Whether you're a solo student, a small team, or someone curious to explore entrepreneurship, this program offers the tools, mindset, and network to help you create something meaningful.
We focus on startup fundamentals: understanding how to test ideas early, identifying what truly matters to users, learning how to reduce risk through experimentation, and telling a compelling story that connects with your audience.
You don't need a fully-formed idea to join. Just bring your curiosity, your skills, or your mission.
Clarify your business model. Identify your customers’ most pressing problems, design focused solutions, and define how you deliver distinct value.
Design offers that resonate. Uncover what drives your customers - their challenges, aspirations, and needs - and align your solution through fit, clarity, and ongoing iteration.
Make bold ideas testable. Turn assumptions into structured experiments, gather real-world feedback, and evolve your model through iteration and data-driven insight.
Own your narrative. Build a clear and compelling story that engages your audience, sharpens your messaging, and builds trust through confident delivery and personal connection.