Make it Matter is ITU's early-stage startup program, launching in September 2025 - designed to help you turn ideas into impactful ventures. Whether you're a solo student, a small team, or someone curious to explore entrepreneurship, this program offers the tools, mindset, and network to help you create something meaningful.
We focus on startup fundamentals: understanding how to test ideas early, identifying what truly matters to users, learning how to reduce risk through experimentation, and telling a compelling story that connects with your audience.
You don't need a fully-formed idea to join. Just bring your curiosity, your skills, or your mission.
Clarify your business model. Identify your customers’ most pressing problems, design focused solutions, and define how you deliver distinct value.
Design offers that resonate. Uncover what drives your customers - their challenges, aspirations, and needs - and align your solution through fit, clarity, and ongoing iteration.
Make bold ideas testable. Turn assumptions into structured experiments, gather real-world feedback, and evolve your model through iteration and data-driven insight.
Own your narrative. Build a clear and compelling story that engages your audience, sharpens your messaging, and builds trust through confident delivery and personal connection.
What you'll learn
Over the course of eight hands-on workshops, plus a live Demo Day, you'll:
Each workshop builds on the last, helping you move from uncertainty to clarity - step by step.
Structure
The program is structured as follows:
Who Can Apply?
Anyone currently enrolled at ITU can apply. We welcome:
How to Apply?
Click the "Apply Now" button to submit your short application. We accept applicants on a rolling basis until just before the program starts.
Deadline: TBA (but don’t wait too long).
Demo Day
We wrap up the program with a celebratory Demo Day, where teams showcase their progress in a welcoming and engaging setting. It's not about pressure or panels, just a chance to share what you've built, get real feedback, and connect with fellow innovators who care about what’s next.
Get Involved
Apply below, follow us on Instagram, spot our posters around campus, or sign up to our newsletter. Have questions? Don't hesitate to reach out at we@itunextgen.dk.
We run one program per year starting in the autumn semester - and applications are now open for the 2025 cohort starting in September.
Ready to build something that matters?
