What is Make it Matter?
Make it Matter is ITU’s AI-powered startup program where students learn entrepreneurship by building, testing, and pitching evidence-based ventures in one semester.
We are humans building products and services for humans. AI helps us learn faster and build better. The thinking, the conversations with real people, and the judgment calls are yours.
From your very first workshop, you are out testing assumptions with real people. You are not learning frameworks to fill in later. You are building, testing, and updating your thinking every week - based on what you actually find.
At the end, you do not present a polished deck. You present evidence to an audience of peers.
6 workshops every Tuesday starting 15 September at 14:15 - 17:00 (except 13 October, due to autumn break).
Most startup education teaches frameworks first and asks you to test later.
Make it Matter flips that.
Every sprint in Make it Matter answers one of three questions. We call this the Innovation Trinity.
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The recurring question every sprint: “What did we learn this week that changes our view of Desirability, Feasibility, or Viability?”
We are humans building for humans. AI helps us learn faster and build better. In Make it Matter, AI is woven into every sprint - not bolted on at the end.
AI synthesizes your sprint evidence — so you always know what you have learned and what is still unproven.
AI builds your pitch deck from your Evidence Board — so your story reflects your actual findings, not what you wish were true.
AI generates hard questions for your rehearsals — so you walk into Demo Day prepared for anything.
You bring the curiosity, the conversations, and the judgment. AI accelerates the rest.
Over six workshops and a Demo Day, you’ll produce a set of living artifacts that grow with your evidence:
Each builds on the last. By Demo Day, you have a complete evidence trail - not just slides.
6 workshops · 7 weeks · Demo Day
Workshops every Tuesday at 14:15 - 17:00 (except 13 October, due to autumn break), starting 15 September 2026.
The program moves through three phases: Desirability (Weeks 1–3) · Feasibility (Weeks 4–5) · Viability (Week 6) · Demo Day
Demo Day is not a pitch competition. It is an evidence presentation.
Demo Day is a celebration of what you built, what you learned, and what you now believe. That’s what matters.
Who can apply?
Make it Matter is application-only. We select based on commitment, problem orientation, and how you’d contribute to the cohort - not idea maturity.
We welcome applications from all ITU students.
Before you apply, think about which of the 3 categories YOU fit into:
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Click ‘Apply Now’ to submit your short application. We review on a rolling basis and close shortly before the program starts.
Fall 2026 applications open before the summer break. Sign up to our newsletter to be notified when they open.
Apply below, follow us on Instagram, or sign up to our newsletter. Questions? Reach us at we@itunextgen.dk.
Make it Matter runs once a year, starting in the autumn semester. Fall 2026 applications open before summer.
Ready to build something that matters?
