In October we invited branding specialist, Jackie Luzy to introduce ITU students to the essentials of emotional branding and the four emotional buying moods. It was an interactive and for many an eye-opening session.

Did you know that research shows that up to 80% of decisions are emotional? This means that the success of your brand depends on much more than just logic or a clever solution.

This is why we now invited Jackie again, this time for a full day of 1:1 sessions with our student founders, where they could showcase their branding strategy and get valuable feedback and advice.

Stay tuned because Jackie will be back to host another workshop with us next year, and each semester there will be an opportunity to book 1:1 sessions with her.