Storytelling & Branding

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How do you communicate your message so people listen, remember it, and act on it?
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If you want your ideas, projects or pitches to actually land with your audience, this session is for you.
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In this 2.5-hour workshop, you'll work with StoryBrand method, a practical communication framework that helps organisations, companies and entrepreneurs create clear and engaging messages.
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We'll dive into the seven principles behind StoryBrand and look at how you make the customer the hero of the story, while the organisation takes on the role of the trusted guide. Through concrete examples and exercises, you'll learn to cut straight to the core of your message, create greater relevance for your audience, and communicate with more impact.
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The workshop is hands-on, and you'll leave with tools you can use right away, whether you work with marketing, teaching or developing new projects. It's open to all ITU students, with a special focus on entrepreneurs and those curious about branding and communication.
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The workshop is led by branding expert Jackie Luzy.
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You'll get:

- An introduction to Donald Miller's renowned StoryBrand framework and its seven principles.

- Tools to create a clear, audience-focused narrative.

- Insight into why simple communication creates greater impact.

- The chance to work with your own case and receive feedback along the way.

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At the end, you can ask your questions during the Q&A session.
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Snacks, sodas, and a light meal will be served.
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When: Thursday, 1 October
Time: 16.00-18.30
Where: 2F14 (DR-building), ITU
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About Jackie Luzy
Jackie Luzy has over 20 years of experience spanning entrepreneurship, sales, and marketing. She has worked with 100+ brands and has taught and mentored at institutions such as Ateneo de Manila University and Copenhagen School of Entrepreneurship.
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Sign up is required for catering purposes.

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