How do you create a story that people not only understand, but remember?
This session explores how storytelling, emotional branding and communication can help you create stronger connections with your audience, whether you are presenting an idea, building a personal brand, pitching a startup or simply trying to make your message stand out.
Through insights and practical perspectives, we will look at what makes stories resonate, how emotions influence the way we communicate and connect, and how storytelling can become a powerful tool in both professional and entrepreneurial settings.
The session is open to all ITU-students, and especially relevant for entrepreneurs and students interested in storytelling, branding and communication.
The workshop is led by branding expert Jackie Luzy, who also gave a workshop last semester on emotional branding.
Although especially relevant for founders and entrepreneurs, this session is valuable for anyone curious about branding, design, and communication. Expect practical insights, real-life cases, and the chance to apply emotional branding tools to your own ideas.
At the end, you can ask your questions during the Q&A session.
Snacks, sodas, and a light meal will be served.
When: Thursday, 1 October
Time: 16.00-18.30
Where: ITU
About Jackie Luzy
Jackie Luzy has over 20 years of experience spanning entrepreneurship, sales, and marketing. She is a certified Customer Type Specialist and works with the four emotional customer types — a method now used by more than 10,000 companies in Denmark as well as international businesses and educational institutions. Jackie has worked with 100+ brands and has taught and mentored at institutions such as Ateneo de Manila University and Copenhagen School of Entrepreneurship.
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